First, if you haven’t seen yet, we’ve got a newline of goodies…GLAM BITES! These are our gourmet treats all glammed up ready to hit the town! They are available in all colors and all treats! (The pictures don’t do them justice!)

Also, be on the look out for these cool cakes: Lacrosse cakes, Teddy bear minis, Money bags cupcakes, Damask cake, Turntables cake, pink/black vintage cake, Angels baseball cake x 2, Plumeria wedding cake, Sesame Street cake/cupcake combo…just to name a FEW! 

AND….

We’ll be taking our treats to the VIP BOOTH at TASTE OF LADERA….THE MTV MOVIE AWARDS gifting suite at the SLS Hotel…..the AMERICAN IDOL FINALE…and more soon to be announced!

I still can’t believe all the opportunities presenting themselves and am so thankful to all of our customers and supporters.

“The cake and cupcakes were a hit! Everyone, myself included, just loved the Snoopy decorations you created.  So cute! Not only that but they tasted delicious, especially the raspberry red velvet. Those were gone so fast that my husband didn’t even get to try them, haha!”  

-Ellie’s Mom

From Sweat to sweet

Only a certain kind of woman is willing to mix it up and go head to head against guys in a wrestling match. You might not expect it to be the same woman who now bakes cupcakes for a living – but it turns out they require the same ingredients.

The tenacity to score on the mat is not all that different from the tenacity you need to make a business into a winner.

So call this a story about what happens when sweat meets sweet. To me, though, it’s that familiar tale of a young mother juggling family and work. Mothers who learn how to fit their dreams around their children know how to grapple with life.

Monica Serratos, 28, wrestled at Estancia High School in Costa Mesa. As one of two women on the team, she wrestled mostly guys in the 103 or 112 -pound weight class.

She didn’t win a single match in her first year, but that only made her work harder. By senior year she was team captain.

Monica met her future husband, Fernando, on the wrestling team at Golden West College — and that’s where three babies come in.

Monica is primed to tell me about all this, plus cupcakes and the Academy Awards, but 3-month-old Angelica announces – loudly — she’s ready to eat. There’s no arguing with that.

Monica fell into baking the way women fall in love: opportunity and attraction to something sweet. She was working weekends and nights at Macy’s, and wanted to start her own business. Then her sister took a culinary class and Monica sampled some recipes.

“I liked the cake on one and the icing on the other,” Monica recalls. “When we put them together, it was gold.”

First, she experimented with recipes – a little more egg here, a bit less oil there. A good cake is moist, not over-baked, with icing that isn’t overly sweet. One result is her signature raspberry red velvet cake.

“This is my passion … when people pop a bite into their mouth and their reaction is ‘Wow!’ you’ve created this little bit of dessert heaven.”

For a year she explored the idea of a baking business. She took some classes in cake decorating and discovered she was good at it – very good.

Monica began selling her creations to friends and their friends and suddenly realized: “I guess I’m in business.”

Two Parts Sugar (www.twopartssugar.com) launched in December of 2008. Listening to Monica explain how she hustles to build her business is exhausting.

Less than a year after launching, a very pregnant Monica was competing (and losing) in the first episode of the Food Network reality show, “Cupcake Wars.” Yes, she admits, she spent one crazy evening with power tools building a display stand for her cupcakes.

Twice she’s accepted the annual LA Cupcake Challenge, passing out thousands of samples so the public can eat and vote. The first year Two Parts Sugar won a second place and bragging rights for its (suddenly) “award-winning” cupcakes. In February, she won a third place for her chocolate covered strawberry cupcakes.

She’s already diversified from cupcakes into other sweets and aprons. With marketing help from her brother, Monica tweets and blogs and looks for every advantage.

When the Academy Awards came calling, Monica didn’t hesitate. She pulled several all-nighters to bake mini-cupcakes for tasting and “swag” bags for stars visiting the gifting suite.

She’s tasted other cupcakes. With no modesty she says:

“Some of the cupcakes out there made me realize that what I have here is fantastic.”

An entrepreneur and mother, Monica knows all about juggling her time. Most mothers mentally barter with our kids, trading more favors than a backroom politico: If we accomplish one chore for me, later we will do one fun thing for you.

Monica trades a morning at the park for a run to buy ingredients or make a delivery. She packs Alicia, 3, Anabelle, 2, and the baby into the car and tells them it’s time to make a trip. She bakes; they bake with an Easy Bake Oven.

After the girls’ 8 p.m. bedtime, she heads to her Irvine-based kitchen to work. Her time is her own until 6 a.m. when the kids wake up.

“I tuck them into bed. They know Daddy is here and Mommy has to go to work.”

No problem – if you don’t require sleep.

And here’s where wrestling comes in. This is a grueling schedule. To meet it, Monica calls upon the same focus and drive she needed just to finish a practice.

“Some nights I’m baking and I’m dead tired and I tell myself: All right, it’s overtime. I need that extra bit you have to give.”

Endurance counts. She’s taken a self-taught, crash course in business: setting prices (too low), buying supplies (no longer at the grocery store), packaging and marketing.

So far, Two Parts Sugar is barely profitable. The deal with Fernando is that she needs to at least cover expenses and pay the family’s bill for health insurance.

Monica is selling cupcakes, but she’s buying herself time.

Right now, her business is the freedom to stay home days and weekends with her girls. But she has ambitions: maybe her own storefront bakery one day, maybe a little saved for the girls’ education. She would like them to finish college.

“I am setting an example. My girls can see it’s important to be independent and be able to support themselves and not have to rely on anybody else.”

She wants to build a successful business. She wants to be a successful mother. She wants more hours in the day.

All mothers wrestle with that.

Meet our newest team member Alicia! Yes, she is my sister. Alicia is 21 and mother to my beautiful niece Adrienne. She is a wonderful Mommy and full time student. She is just getting her feet wet with this whole cupcake universe and I think she will quickly realize how amazing and popular these goodies are. Alicia will be handling a lot of the “paper work”. She will be introduced to the world of Tweets and blog posts and will be answering your emails and helping with deliveries! We are super excited to have her on board and know she will bring some great things to the table. We would love it if you sent her some words of encouragement to show her how amazing this cupcake community is.

Be sure to keep checking back with us as many exciting things will continue to unravel!

AND THE WINNER IS: 

30

Chrissy Says: 
January 19th, 2010 at 5:47 pm   edit

Just darling – and yummy I’m sure! The apron a must have!

I follow you on FB too and Twitter

Cheers

CONGRATULATIONS CHRISSY! It looks like you are in OC…so we will be hand delivering your cupcakes to you the day of the big game!

We had so much fun hosting this giveaway…a big THANK YOU to all who participated!

Enter to win 2 dozen gourmet cupcakes from Two Parts Sugar, complete with custom made Super Bowl decorations….a “Sporty Couture” apron from Kitchen Couture, and 24 custom cupcake wrappers from Sugar Cat Studio! You could win everything you need to make your Super Bowl party one your guests will not soon forget.

Super Bowl final four

“Sporty Couture” arpon

To enter, all you have to do is leave a comment here telling us who you think will be going to the Super Bowl..that’s it! Want this Super Bowl party package REALLY bad? Well, you can earn another entry by Tweeting about our giveaway …earn another entry by posting about our giveaway on Facebook, earn yet another entry by blogging about our giveaway, and finally, earn one last entry by going to Kitchen Couture and checking out their awesome aprons, come back here and leave a comment telling us which apron you liked best. That’s 5 entries for a chance to win!

When is the deadline to be eligible to win? All entries must be submitted by no later than Saturday, January 23rd (the day before the final four teams will play to go to the Super Bowl).  If your team wins on Sunday January 24th and is moving on to the big game, then you will go in to the drawing to win the ultimate football party package!

When will the winner be announced? All friends & fans whose team wins on Sunday will be put in to a random drawing.  The winner will be drawn and announced on Monday, January 25th.

When will I get my prize? The prize package will be delivered by February 4th to the lucky recipient.

Is there any cost to me for winning? None whatsoever (but we would really appreciate it if you told your friends and family where all of your fabulous football goodies came from)!

GOOD LUCK!!!

Mark your calendars!

Grab your Gucci, slip in to your Betsey Johnson best, and bring your appetite because the L.A. Cupcake Challenge is back and this year the competition is going to be fierce! Nineteen of the ‘best of the best’ cupcake masters will gather in Los Angeles at the Renaissance Hotel on the 20th of February to display their top-secret cupcake recipes with hopes of winning the title of the tastiest cupcake in all of southern California! 

Kitchen Couture and Sugar Cat Studio will be joining Two Parts Sugar who will be bringing some “sinfully sweet” treats (and a little bit of fashion) to the challenge. In 2009 Two Parts Sugar took 2nd place in the “Best Traditional” category for their Raspberry Red Velvet cupcake, and this year we are coming prepared with more than just mouth watering delectable’s. In preparation for their 2010 battle, we have been busy preparing two new cupcakes especially for this event. Their special ingredient? Two parts sugar (of course) consisting of one part naughty and one part nice…a sinfully sweet combination that is sure to leave a mark on the competition. We have a lot planned for this year,  including a very special announcement which will be made on January 11, 2009…We are bringing lots of fun to this challenge and are hoping to walk away with a victory and, of course, bragging rights for the best cupcake in all of Southern California! You can read more about last year’s competition here.

We incorporated the signature starburst with a happy birthday message and the bottom tier was decorated with each character made out of fondant.

I have to admit…I walked into Jillian’s (Sadie’s mom) house and I was totally scoping it out for ideas for my daughter’s birthday party the following day! She had all kinds of cute decorations for the party. She put Sadie in a homemade YGG shirt with Foofa popping out of a cupcake (that’s where I got the idea to incorporate a cupcake into my girls shirts). The cake went perfectly with all she had set up for the party. Such a fun cake to do.

Thank you again for the wonderful cake!!! We had SOOOO many compliments and comments on it! And then there was almost an all out war on who got the first character slice!

-Jillian, Sadie’s Mom

HAPPY BIRTHDAY SADIE!

Steelers vs Cardianls

Falcons vs Broncos

We’d love to hear from you! Let us know if you have any questions or would like to place an order.