Wow, THE Academy Awards! Last weekend we attended 2 different gifting suites at The Academy Awards. It was a whole lot of plotting, marketing, last minute details and oh, LOTS of baking. Here’s what we took with us….

Another all-nighter produced lots of mini cupcakes for guest to indulge in. We took our vanilla throwback, chocolate covered strawberry, haute hostess and raspberry red velvets. They were a hit! They were so well received, for a minute we actually considered renaming our raspberry red velvet cupcake the “oh wow”. It seems everyone that popped one in their mouth responded with a joyful “Oh WOW”. We took boxes of 4 cupcakes, one of each flavor for guests to take home. We had contributions from a few people who really helped pull our “swag bags” together. Chico bag was amazing in contributing 100 eco-friendly bags screened with the Two Parts Sugar’s logo! These bags are awesome. They are made of 99% recycled material and are super roomy. We also had contributions from Sugar Cat Studio providing 100 sets of cupcake wrappers to be included in our “swag bags”. Lastly, Dazzle & Chunk provided the cutest cupcake necklaces.

I was able to take my big brother Juan who has contributed so much to the business with his technological smarts and creative ideas. Also, my sister Maria who contributes occassionally with baking and recipe ideas and sister Alicia who helps with all the extras. How fun to be able to share this experience with them.

I’ve been getting some questions about the people we were photographed with…No, I didn’t get shots of Brad Pitt, or Hale Berry with our cupcakes… Was I disappointed about that…NO. What I did get out of this experience was more than I could ask for. I met some really grounded and amazing people. People who loved our cupcakes and who were really interested in the story behind Two Parts Sugar and what we stand for. I have to mention a few people who really stood out to us: Jackie Tohn, American Idol finalist and recording artist and actress…she has a great sense of humor and is awesome. Another favorite is Ben Decker, actor, fashion model, song writer and super fun guy. Lastly, Jordan Johnson, singer, songwriter producer, also a sweetheart. We have generated some business from this event, including requests for samples from other gifting suite organizers and magazines, and requests for our cupcakes at other awards shows! It was a lot of work, but well worth it. It really was an exciting experience and just so fulfilling to have everyone really enjoy what we brought to the table.

               Ben Decker                      Jordan Johnson

If you are interested in placing an order, you can contact us here. If you are interested in more information about our business or would like to have us at an event you can view our media kit here.

This entry was posted on Monday, March 15th, 2010 at 8:07 am and is filed under cupcakes, events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.